2023 Presentations

Workshop A: Igniting Innovation: Harnessing the Power of AI for Brand Identity Design

• Jennifer Batey, SVP, Integrated Strategy, GSW, a Syneos Health company
• Jamie Cobb, SVP, Creative Director, Addison Whitney, a Syneos Health company
• Dave Dixon, Associate Creative Director, Addison Whitney, a Syneos Health company
• Keith Hepler, Verbal Designer, Addison Whitney, a Syneos Health company
• Bryan Roman, EVP, Creative Technology, GSW, a Syneos Health company
• Jenna Wise, Associate Creative Director, Verbal Design, Addison Whitney, a Syneos Health company

Workshop B: Is Your Omnichannel Check Engine Light On? How to Run Diagnostics and Drive Your Campaigns Home

• Stacy Hartung, VP, Marketing, Technology and Data Solutions, Syneos Health
• Stephen Hoelper, SVP, Product & Commercial Growth, Syneos Health
• Frank Moricca, SVP, Client Experience, Syneos Health

Keynote Address: Change Leadership: Be A Troublemaker

• Dustin Garis, Brand Innovator, Customer Experience Pioneer, Formerly Chief Troublemaker at Procter & Gamble, Coca-Cola and AMEX

One Brand’s Journey Towards Delivering Smarter Marketing

• Malcolm Halle, Vice President Strategic Accounts, PulsePoint
• Glenniss Richards, Sr. Director, Digital Media Activation, Bayer

Spotlight Stage: Omni Know-How: Bigfoot, Mermaids & Omnichannel - Myth vs. Reality

• George Griffith, Executive Vice President, Omnichannel Strategy, Relevate Health

Spotlight Stage: 15 Points on the Road to Omnichannel Maturity

• Will Reese, Chief Innovation Officer, Evoke

Connected Intelligence: Emerging Technologies at the Forefront of Healthcare Marketing and Patient-Centric Care

• Chris Paquette, Founder & CEO, DeepIntent

Reaching Every Possible Patient in the Moments that Matter

• Linda Ruschau, Chief Client Officer, PatientPoint
• Yesenia Bautista, Vice President, Point of Care Media, Publicis Health Media
• Loriana Hernandez-Aldama, Emmy award-winning news anchor, 2x cancer survivor and Founder, Armor Up for Life
• Jonny Imerman, Cancer survivor and Co-Founder,, Imerman Angels and CLOZTALK

Spotlight Stage: Future-Proofing Healthcare Audiences

• Hannah Lucas, Director of Product Management, Advertising, PurpleLab
• Taejin In, Senior Vice President of Product Development, Dstillery

Data, Data, Everywhere: The Rime of the Pharma Marketer

• Harshit Jain, MD, Founder and Global CEO, Doceree

Media Track Chair Opening Remarks

• Jeff Antanaitis, SVP, Account Strategy, Relevate Health

Patients from the Start: Transforming Pharma’s Impact

• Shoshana Lipson, Executive Director, Migraine Meanderings; President, Hope in Pain, Inc.; Migraine Patient Leader
• Sharron Rouse, Founder, Kindness For Kidneys International; Kidney Disease Patient Leader

Starting with the HCP: Digital Innovations for Maximizing Patient Trial, Adoption, and Persistence in the Modern Practice

• Angela Dyer, Assistant Vice President of Pharmacy Services for Physician Services Group, HCA Healthcare
• Hal Walsh, Chief Executive Officer, SymmetryRx, LLC.

PLD Is Not Enough: How Patient-First Approaches Transform Next-Best-Action Strategies

• Mike Rouselle, VP Data Product, OptimizeRx

The Age of Audience Activation: How Data is Re-framing Scale

• Lisa Bookwalter, Chief Revenue Officer, Sharecare Life Sciences
• Denise Esakoff, SVP Research & Strategic Performance, Sharecare Life Sciences
• Glenn Forde, Associate Director, Experience Personalization & Optimization for Dermatology, Novartis
• Ray Rosti, Chief Digital Officer, Publicis Health Media

Spotlight Stage: Modernizing the Approach to Healthcare with Creators and Social

• Kaleb Doss, District VP, Client Development, Aki Technologies

Transforming Point of Care Media through Comprehensive Claims Analysis: How InStep Health Partnered with PurpleLab to Build Best-in-Class Provider Targeting

• Nathan Lucht, President and Chief Executive Officer, InStep Health
• Ted Sweetser, Director of Sales Success, PurpleLab
• Dan Wilmer, EVP + Chief Product Officer, InStep Health

The 5 Big Disruptors in Health for 2024

• Jackie Bodner, Senior Director of Brand Partnerships, Viacom
• Jeff Fischer, EVP, Head of Content, Publicis Health Media
• Ethan Fixell, VP, Branded Audio at Ruby, iHeartMedia’s Branded Audio Studio
• Andrea Palmer, President, Publicis Health Media
• Khalil Sayed, Senior Director, Head of Global Media and Americas Marketing Procurement, GSK

Rethinking Omnichannel, Or: Is Half A Loaf Better Than None?

• Fleur Lee, Senior Director, HCP Marketing Team Lead – Alzheimer’s Disease, Eisai
• Dave Paragamian, CEO, Health Monitor Network
• Laurence Richards, President, Cult Health
• Obaid Siddiqui, Sr. Integrated Marketing Manager, US Marketing, Moderna

Not Your Mother's Billboard - How to Use Out of Home in Your Marketing Strategy

• Stephanie Gutnik, Former Global Head of DOOH, Doctoral Candidate, Emerging Media, Yahoo

Reaching Patients Where They Are: The Role of Disease Awareness in Developing Branded Campaigns

• Michael Moye, Vice President & Head of Marketing US, Idorsia Pharmaceuticals US, Inc.

Elevating HCP Engagement & Revolutionizing Patient Outcomes via AI-driven Exploration of Patient Journey Dynamics

• Travis Hoh, Director of Customer Success, Verix
• Greg Palko, Vice President, North America Oncology Franchise Head, Kyowa Kirin Inc. US

The Isosceles Project: Reframing the Marketing Brief

• Jim DeLash, Omni-Channel Marketing Director Vaccines US, GSK

What Content Matters Most? Insights and Preferences for Today’s HCPs

• Natalie McGroarty, VP, Global Sales, HCP Engagement Solutions, Wolters Kluwer